Al Ghad in the New York Times
“Spreading the Word: Who’s Who in the Arab Media”Hassan M. Fattah
New York Times
February 6, 2005
If you want to reach Arabs, here are some of the outlets you have to reach.
NEWSPAPERS
Like most of the world, Arabs watch television more than they read newspapers. Most papers tend to be local, with small circulations and limited advertising. Unlike satellite channels, these papers can be blocked at a government’s will, and often are. (To minimize problems, several pan-Arab newspapers publish out of Europe.) Still, their articles can be heavily influential.
Al Ghad: This new, independent newspaper is making waves in Jordan, taking on the established government-owned papers. Al Ghad is trying to cater to Jordan’s young elite by writing about controversial issues - like education and democratic reform - of interest to Arab baby boomers. The paper strives for a balanced editorial page. For instance, it has published letters from the Israeli ambassador to Jordan, something other Arab newspapers are very rarely willing to do.
posted by Ashraf Zeitoon @ 4:16 AM
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